PPN Admin | MARCH 16, 2021
What are the basics of paint contractor marketing? How can you quickly generate more business and what options do you have? Well that’s what we’re gonna be talking about today. Marketing can be extremely confusing for all business owners but contractors often struggle with it even more than what’s typical. This isn’t completely unexpected. The traits that make a great business owner or contractor are not the same skills that make for good marketing. So what’s there to know? What are the true fundamentals of paint contractor marketing?
Pay per click (PPC) is a type of online digital advertising. Ever see those entries at the top of Google with the little Ad tag next to them? Well then you’ve seen PPC in action. PPC allows you to bid for page placement via Google or other large popular websites. Sometimes this can be banner ads, preferential treatment on business rating sites, or even video. It all depends on where you plan to advertise and what audience you’re trying to reach. What works for one person in their part of the country might not necessarily work for your company. PPC is typically managed by an established marketing company (www.imaymarketing.com) as the actual optimization and strategy necessary to succeed requires expert skill and knowledge.
Search Engine Optimization (SEO) is similar in many ways to PPC but with a few major differences. It primarily deals with your page rankings as in which search terms do you show up for when people use Google and how high do you rank. SEO also technically doesn’t cost anything and you don’t have to pay anyone for the leads you get from it. Its seen as a more mid to long-term marketing strategy as it takes weeks or even months to see the benefits from it. The main strength of this type of marketing is that it’s basically free once you get it setup. However, the factors that determine if your website has good SEO is an entirely different manner altogether. As a marketing discipline, SEO is one of the most technical and difficult forms of online promotion but an incredibly wise investment for any business large or small.
A specialized form of SEO designed to get you the best rank on maps when people search for businesses in their area. This form of advertising is extremely effective for businesses that primarily work with local customers or clients. It’s extremely effective for small businesses as the map widget that shows up for Google and Bing tend to be displayed before the actual search results. Meaning you get seen first before your competitor and you don’t have to invest a ton of time and resources trying to build it. Typically this form of marketing can take 1 to 3 months to see results on average.
Did you know you can easily reach the millions of people that use social media each day? Sites such as Facebook, Twitter, and Instagram all sell ad space on their platform. They even allow you to specifically target select grounds of people based on their social media usage and any of the information on their profile. Social media marketing tends to work well when trying to promote to customers or clients directly. So a focused approach is definitely the ideal approach. Like all forms of digital marketing, this form of advertising requires a lot of expert skill and knowledge to be able to pull off effectively.
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